Anna Wintour may be one of the few people on the planet who can say to us "buy this, because I say it's good" though opinions of US Vogue may vary widely the fact remains that it is one of the top selling fashion magazines in the world.
If you wield less power than Anna Wintour, then chances are you're not going to intimidate your readers by the sheer perfection of the fashion snippets you provide in your blog. No need to worry, there are loads of ways to go about generating content. One thing that has been registering on my radar frequently is the idea of user-oriented content:
That's where we come in, can offer daily information, and one way to encourage readers to come back is to offer them something, "reading this blog will help you kick ass." There are blogs like iCiNG that are 'you' oriented, which goes to say Gala Darling writes her blog to help her readers feel good about their style, about themselves. Another Aussie blog, Imelda, provides the scoop on shoes from an insider's hilarious perspective, Imelda talks with us like with a good friend leaving us feeling like we're in the know when it comes to shoes.
The shift is somehow subtle, and yet it's huge, in terms of fashion it shifts the dynamic from that where an elite dictate what is stylish, inevitably alienating the general audience, to a more democratic approach, inclusive to anyone who participates. Having user-focused content not only helps your readers it helps you build a stronger blog. Useful posts give people a reason to link to you, they give people a reason to come back.