The Musings of Ondo Lady
I never thought I would say this but I really think the magazine era is over. Last week was London Fashion Week mania with every fashion blogger in town adding their two pence about their thoughts on the shows. Then later in the week, the latest pictures from the much awaited Sex and the City (S&TC) film dropped and the whole of blogsphere went ballistic. I must have read about 50 blog entries gushing about the new pictures and seen the image of SJP in Carrie Bradshaw mode floating down NYC in her green flimsy summer dress about a zillion times. She looked great as usual and the blog to blog coverage of the taster showed a tiny glimpse as to how BIG the S&TC film will be.
Yesterday, I bought my weekly edition of Grazia magazine which had the usual editorial from Editor, Jane Bruton. Nothing unusual there except that she was raving on about the new trends from London Fashion Week and describing how excited the staff got over the new stills from the S&TC film. I thought to myself, Jesus this is a bit old hat. London Fashion Week effectively ended last Thursday and that seemed yonks ago and as for the S&TC pics all I could think was been there, done that and bought the t-shirt. My point is that Grazia is a weekly magazine and prides itself on being on the cutting edge of news, fashion and celebrity. Their USP is that they can cover stories that the monthly mags such as Marie Claire and Elle cannot do but for this week they seemed a little out of touch.
Talking of cutting edge, lifestyle portal, handbag.com has had a facelift and shed their pink branding. They have also dropped a lot of sections such as property, money and relationships and now concentrate on fashion, beauty, celebrity and entertainment. In other words they are now just like any other online female magazine. To be honest I am not too keen on the new look handbag.com at all as I think they have lost a lot of their personality. On the other hand the Marie Claire website is totally ravishing. Well designed and easy to navigate, the website covers topics such as fashion, health and food. The best bits of the site are the videos where they carry interviews with various fashion personalities. You can watch footage from fashion shows, behind the scenes with celebrities and there are also trailers from new film releases. Blogsphere leads all the way.
Tuesday, October 2, 2007