Submitted by Manolo's Shoe Blog
By Fleur Britten
LONDON: Competition for tickets to London Fashion Week just got a whole lot tougher. Why? Because there is a brand new breed of fashionista being courted by designers: the fashion blogger.
These citizen journalists are securing the scoops, attracting big-budget advertisers and amassing millions of readers - a kind of fashion people's revolution.
"Up till now, the fashion industry has virtually been a mafia," says Chris Cholette, blog-watcher and founder of the shopping portal fashionIQ.com. "It dictates what's going to be fashionable. It's like, 'You have to wear blue boots this fall.' Bloggers offer an alternative voice that says what people are really wearing, as opposed to what the industry says they are."
Therein lies the attraction of blogs: "Bloggers are not bound by the same rules of objectivity as professional journalists," says Derek Gordon, vice president of marketing for Technorati, the blog search engine, "so we're seeing an explosion of candor. Opinion is their lingua franca and audiences are increasingly falling in love with that."
3 comments:
Great article! Thanks Manolo for submitting it.
I am glad to hear that Susie Bubble is considering fashion journalism. For a long time, she humbled herself by saying she wasn't a fashion professional. If anyone should toot their horn, it should be her.
I just want to say that I am always in awe of The Manolo. So wow, to be part of a group with him in it---wowie.
Word to Susie.
100,000 hits a day, eh?
S xx
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